2023 Language Accessibility Advisory Committee Meeting Minutes

Lynda Roberts, Registrar of Voters, Elections

 

October 17, 2023

Marin County Elections Department
Language Accessibility Advisory Committee Meeting (LAAC)
Thursday, October17, 2023, 2:30 PM
Zoom Meeting

Minutes

Attendees

Sietse Goffard, Asian Americans Advancing Justice / Asian Law Caucus
Mo de Nieva-Marsh, Community Action Marin
Yolanda Barahona, Community Action Marin
Lynda Roberts, Registrar of Voters
Danny Straub, Elections Outreach Coordinator

Welcome

Lynda Roberts opened the meeting and thanked the members for their participation.

Outreach Update

Danny Straub reviewed upcoming outreach efforts, including suggestions from committee members at the July meeting.

Current activities

Mr. Straub is in the process of securing ad space on buses. These will be bilingual ads in English and Spanish, will run for 8 weeks, and will be on 12 buses prior to the March election and 15 buses prior to the November election. The department received positive feedback in 2022 about the English/Spanish bus ads.

The first direct mailer will be sent soon. Direct mailers for 2024 will include a message about accessing the information in Chinese, Spanish, and Vietnamese, and a QR code will go directly to the translated information. To improve efficiency, the Department is using AI to translate the messages and then asking a native speaker to proof the cards for accuracy. Feedback about the AI translations has been positive so far.

National Voter Registration Day (NVRD) events hosted at the Civic Center in partnership with the League of Women Voters of Marin included Spanish-speaking interpreters from Canal Alliance. A future goal is to expand partners to include Chinese and Vietnamese speakers. Ms. de Nieva-Marsh offered to help plan for Community Action Marin to be a partner at next year’s NVRD, which would broaden the reach in the community and could reach more youth.

Mr. Straub is working on PSAs, which will require local speakers of Chinese, Spanish and Vietnamese to meet language needs.

Feedback/Discussion

One member suggested that “why vote” is an important question and should be addressed in outreach.

In response to a question about events, Mr. Straub listed a variety of events the department has attended before, including farmer’s markets, senior community groups, food pantries, spring/summer festivals, block parties, arts/crafts shows, and food festivals. He also monitors community calendars for other events that take services to communities such as the Probation Department’s clean slate program. The outreach team keeps a detailed list of outreach efforts to report to the Secretary of State.

A member mentioned that the County’s participatory budget process will have two in-person voting locations and perhaps the Elections Department can have a table there. Also, the Elections Department could consider contacting groups that serve bilingual youth to help with the PSAs and suggested working with other county departments like Health and Human Services, libraries and the County Office of Equity.

One member suggested that offering a stipend to help with PSAs may encourage participation.

In response to a suggestion about having a program at schools to teach elementary students about voting, Ms. Roberts said a member of the Elections Department Student Elections Ambassador Program has started a project of this type. Ms. Roberts will invite the student to give a presentation at the next LAAC meeting.

Members suggested checking these websites for other possible outreach events: Marin 9 to 25 at https://www.marin9to25.org/; Asian American Alliance of Marin at https://aaamarin.org/; and Marin Teen Girl Conference at https://marinteengirls.org/.

Closing Remarks/Next Meeting

Ms. Roberts thanked everyone for participating. The next quarterly meeting will be January 16, 2:30-3:30 via Zoom.

The meeting adjourned at 3:30 p.m.

July 18, 2023

Marin County Elections Department
Language Accessibility Advisory Committee Meeting (LAAC)
Thursday, July 18, 2023, 2:30 PM
Zoom Meeting

Minutes

Attendees

Sietse Goffard, Asian Americans Advancing Justice / Asian Law Caucus
Cris Parra, Canal Alliance
Yolanda Barahona, Community Action Marin
Lynda Roberts, Registrar of Voters
Megan Stone, Elections Outreach Coordinator
Greg Hayes, Elections Logistics Manager
Michael Tellechea, Elections Technology Systems

Welcome

Lynda Roberts opened the meeting and thanked the members for their participation.

Voter’s Choice Act – Election Administration Plan Update

Ms. Roberts reminded committee members about the public meeting scheduled for Thursday, July 20, 12-1 p.m. to review updates to the County’s Election Administration Plan as required by the Voter’s Choice Act. The draft plan is posted online and the public can provide feedback at the meeting or by email. The 14-day comment period ends on July 20.

Vote Center location update

Ms. Roberts let the committee know that the Department will be using the Marin Health and Wellness Campus at 3240 Kerner Blvd. as a multi-day vote center since the Albert J. Boro Community Center is now only available on Election Day.

A committee member acknowledged that the Wellness Campus is a good location and suggested sending the list of vote centers to community partners so they can share with the public since some people don’t have computers.

Elections Technology Security FAQ

Election workers at vote centers have asked for more information about election processes to assist voters with questions. Mr. Tellechea is developing a short FAQ about voting at a vote center, voting by mail, and how ballot counting (tabulation) works. The FAQ focuses on the security aspects of these procedures. He simplified the concepts as much as possible to make it easy for election workers to explain and combat misconceptions.

Discussion

How do voters know when their ballot has been counted? Mr. Tellechea said voters can sign up for BallotTrax, a free service offered by the Secretary of State’s office that notifies voters when their ballot is mailed, returned and checked in at the Elections Department. BallotTrax also sends a notice to voters reminding them to vote.

A member suggested providing a list of places where people can return their vote-by-mail ballot. Mr. Tellechea pointed out that the list is available on the Elections Department website and is published in the voter information guide mailed to all voters. The Department also sends a direct mailer to all voters that includes the list of locations.

Mr. Tellechea will continue to revise the FAQ based on feedback and will then determine the audience and ways to disseminate the document.

2024 Election Cycle

Ms. Roberts asked for feedback about the 2024 election cycle and suggestions about what the Elections Department should consider.

Discussion
  • Consider translating various materials to counter inaccurate information in language-minority communities; reach out to community groups. Ms. Stone mentioned that currently the Department translates the election outreach toolkit along with some physical materials and social media postings. Staff can consider translating some of the FAQ discussed above to share with partners.
  • Consider having materials geared to youth. Ms. Stone mentioned that the Student Elections Ambassador Program has helped reach more youth. One member confirmed that youth respond positively to the peer-to-peer approach.
  • One member suggested coordinating outreach with Youth for Justice, since they have connections with church leaders and community members and are a trusted source of information.
  • Staff currently conducts research to learn about community events and join mailing lists.
  • A member suggested that one reason why people don’t vote is that they believe they don’t have an impact. Ms. Stone mentioned that part of the Student Election Ambassador Program includes stories about how voting can impact an area at the local level.
  • One member mentioned that some people don’t vote due to the corruption they experienced in another country. She agreed with Ms. Stone about pointing out how voting impacts people locally—it builds trust in the voting process.
  • Ms. Stone mentioned that the League of Women Voters of Marin County holds candidate forums to help voters become educated.

Closing Remarks/Next Meeting

Ms. Roberts thanked everyone for participating. The next quarterly meeting will be October 17, 2:30-3:30 via Zoom.

The meeting adjourned at 3:30 p.m.

April 4, 2023

Marin County Elections Department
Language Accessibility Advisory Committee Meeting (LAAC)
April 4, 2023, 2:30, PM
Virtual (Zoom) Meeting

Minutes

Attendees

Sietse Goffard, Asian Americans Advancing Justice / Asian Law Caucus
Lynda Roberts, Registrar of Voters
Megan Stone, Elections Outreach Coordinator
Danny Straub, Elections Outreach Coordinator
Colleen Ksanda, Sr. Program Coordinator

Welcome

Ms. Roberts opened the meeting and thanked the members for their participation.

Poll Observation Report—Asian Americans Advancing Justice / Asian Law Caucus

Sietse Goffard reviewed the report produced by the AAAJ / ALC volunteer poll monitors in the November 2022 General Election. Overall, the Marin County operation of vote centers was well done. The report included a review of accessibility since AAAJ / ALC works with Disability Rights California. Volunteers noted an absence of signature guides for voters with visual impairment, and also noted that some workers asked for more trianing on the ballot marking devices (BMDs). Otherwise, observations were very positive.

Mr. Goffard continues to look for contacts to assist Marin County with recruiting Chinese and Vietnamese bilingual workers.

Discussion

Collen Ksanda mentioned that the Elections Department has not provided signature guides in the past because they were never requested. The standard has been to provide needed supplies to keep the volume manageable. The Elections Department team can get feedback at the upcoming Voting Accessibility Advisory Committee meeting about signature guides. Ms. Ksanda noted that recruiting bilingual workers is an ongoing challenge, especially when people drop out at the last minute.

Mr. Goffard said that some counties over-recruit for bilingual workers in order to have a reserve pool and some counties have had success by hiring high school students with bilingual skills. He will continue asking his contacts about resources.

In response to a question about the location or locations where workers indicated needing more training on the BMDs, Mr. Goffard said he would email more detialed information.

In response to a question about vote center locations, Ms. Ksanda indicated the intent to maintain the same locations if they remain available since consistency is beneficial to voters.

Ms. Roberts said this report was helpful and asked if ALC will continue reviewing vote centers. Mr. Goffard said their intent is to visit vote centers in various counties during statewide elections.

Ms. Ksanda gave a report about the March 7, 2023, local election.

  • The City of Mill Valley and Novato Unified School District were in this election with a combined total of about 50,000 registered voters.
  • There were four vote centers: Three 11-day centers and an additional center that opened on Election Day.
  • The staffing consisted of seventeen workers, with two bilingual Spanish speakers and two bilingual Chinese speakers.
  • The total in-person voting turnout was 125 voters.

Voter’s Choice Act—Election Administration Plan Revisions

The Voter’s Choice Act requires a review of the Election Administration Plan (EAP), which includes the outreach and education plan, two years after implementation and every four years thereafter. Ms. Roberts, Ms. Stone and Mr. Straub are working on a revised draft with assistance from Liz Acosta, who was the project leader during the 2019-2021 implementation phase. Ms. Roberts reviewed the process and timeline:

  • Advisory committees will have an opportunity to review the first draft and provide feedback.
  • A preview copy will be sent to the Secretary of State for feedback before holding the public workshop.
  • The department plans to hold the public workshop during the summer and will post a copy of the revised draft online for the required 14-day public comment period prior to the workshop.
  • The final version will be posted online and submitted to the Secretary of State for approval by the September 7 deadline.

Mr. Straub is editing the outreach portion of the plan and Ms. Acosta will help draft the plan based on his changes.

Ms. Roberts asked for ideas about how to promote the public workshop. Mr. Goffard offered the following ideas used by other Bay Area counties:

  • Provide grants to nonprofit spaces to host workshops.
  • Market as an invitation to an event.
  • Use social media; advertise on buses.
  • Hang posters at community centers, grocery stores, and ethnic businesses.

Vote Center Turnout

Ms. Roberts reviewed a chart showing in-person voting in the first three elections using the new vote center model.

  • Vote centers in Marin County were implemented starting with the June 2022 primary election.
  • Voter turnout was low during the early period 4-10 days before the election.
  • Voter turnout was higher starting 3 days before the election, with the highest turnout on Election Day.
  • Other vote center counties have this same pattern.
Discussion

It is a challenge to find locations available for 11 days; first-choice locations typically are not available. There is also a concern that election workers will lose excitement about participating because there are so many days of having no voters.

Early voting is important for certain demographics and voting rights groups feel strongly about maintaining the longer period.

Perhaps a tiered system based on county size would be a reasonable change to the legislation.

Quarterly Meeting Schedule

Ms. Roberts asked for feedback about the current meeting schedule.

Discussion

A quarterly schedule is standard for most counties and they usually meet on Tuesday, Wednesday, or Thursday. Some counties meet after 5 p.m. The virtutal format is also preferred.

Closing Remarks/Next Meeting

Ms. Roberts thanked everyone for participating. The next quarterly meeting will be in July, date to be determined.

The meeting adjourned at 3:30 p.m.

January 10, 2023

Marin County Elections Department
Language Accessibility Advisory Committee Meeting (LAAC)
Friday, January 10, 2023, 2:30 PM
Zoom Meeting

Minutes

Attendees

Sietse Goffard, Asian Americans Advancing Justice (Asian Law Caucus)
Lynda Roberts, Registrar of Voters
Megan Stone, Elections Outreach Coordinator
Danny Straub, Elections Outreach Coordinator
Colleen Ksanda, Sr. Program Coordinator

Welcome

Ms. Roberts opened the meeting and thanked the members for their participation.

She introduced and welcomed new member Sietse Goffard. Mr. Goffard works at a local Bay Area nonprofit called Asian Americans Advancing Justice (Asian Law Caucus) and serves on several committees to help advance voting, including several LAAC committees in the Bay Area.

November 2022 General Election Follow-up

Secretary of State Survey

Colleen Ksanda presented information from Marin County’s 2022 November Bilingual Poll Worker Recruitment Survey required by the Secretary of State’s office.

  • Marin County’s language requirements are governed by Elections Code section 14201, and include Chinese, Spanish, and Vietnamese.
  • Efforts to recruit bilingual workers include announcements in the county voter information guide, recruitment notices for 4-day election workers and HR job announcement when recruiting for vote center coordinators.
  • Number of bilingual election workers for November 2022: 6 Chinese speakers; 41 Spanish speakers; 1 Vietnamese speaker.
  • Number of vote centers for November 2022 was 20.
  • Each vote center had a Spanish speaker; Chinese and Vietnamese speakers were assigned to vote centers in areas with these language requirements.
  • The total of 48 bilingual poll workers equaled 33% of total election workers.
  • Election workers are trained on language requirements and legally required postings.
  • Supplies at vote centers in November Included bilingual voter registration forms and Easy Voter Guides produced by the League of Women Voters in various languages.

Ms. Ksanda reviewed arrangements for the upcoming March 7, 2023, special election in City of Mill Valley (about 10,000 registered voters) and Novato Unified School District (about 40,000 registered voters).

  • No precincts in Mill Valley have language requirements so the vote center will have English speaking workers only.
  • Both vote centers in Novato will have Spanish speaking workers; one location will have a Chinese speaking worker.
  • It is difficult to recruit for Asian languages in Marin County.

Questions/Discussion

  • Mr. Goffard said Asian Americans Advancing Justice can help if the Elections Department needs assistance with recruiting required language speakers.
  • Has the department considered using high school students who speak the required languages? Since moving to the vote center model, it is difficult to use high school students due to their time limitations. Staffing is best when people can work the complete four-day schedule.
  • Is there data about the number of voters requesting language assistance? The department has no data at this time. The department usually gets informal feedback from election workers if there is a problem or issue.
Outreach Update

Megan Stone and Danny Straub reviewed the public outreach efforts for the November election.

  • The Elections Department started building a community outreach network during the November 2020 election.
  • The Voter’s Choice Act was implemented for the June 2022 election; the outreach team built on the 2020 network and created the Voter Education and Outreach Advisory Committee (VEOAC).
  • The department may lose connections when VEOAC members leave the partner organization.
  • General outreach efforts included electronic toolkit messaging, PSAs, and printed materials.
  • Specifically for November: 1) Implemented feedback from advisory committees and designed shorter messages, eliminated election jargon, and met people in the community, including tabling events and speaking engagements—a total of 14 community events; 2) Partnered with Hearst Media and used targeted digital ads; ads received high click rates in the Asian languages and performed above industry standards; 3) Continued to refine the base messaging and toolkits; 4) Sent two direct mailers and translated them into required languages for posting online.
  • Currently the outreach team is tailoring efforts for the local March election, which will be another opportunity to refine outreach prior to 2024.

Ms. Stone mentioned that it is difficult to reach the API community in Marin County and asked Mr. Goffard how other counties make lasting connections. He suggested contacting San Mateo County for information.

Questions/Discussion:

What have the community efforts been?

  • Ms. Stone outlined the 14 community events and the number of people that were reached; some events included interpreters arranged for by the outreach team.
  • Outreach team contacted churches and other community members in an effort to build a relationship with the Asian communities, so far without much success.
  • The March local election will be the first under VCA and the team is reviewing how to best meet voters’ needs.

Mr. Goffard confirmed that direct engagement with a community does work best.

The outreach team has concerns about finding accurate translation services. It is hard to know the quality of translations without a community support system to proof the written materials; it is an ongoing effort to find connections.

  • Advancing Justice has a list of translators and may be able to find someone to review written materials.

Closing Remarks/Next Meeting

Ms. Roberts thanked everyone for participating. The next meeting is scheduled for April 4, 2023, 2:30-3:30 p.m. Ms. Roberts will send the Zoom link closer to the meeting date.

The meeting adjourned at 3:30 p.m.